Our brand is built on education, trust, and clinical credibility—so our ecommerce experience has to reflect that. SHOPLINE has given us the flexibility to better communicate our standards, simplify our tech stack, and create a more seamless experience to convert and retain customers as we continue to grow.
Untoxicated isn't a typical skincare brand. Built around a double board-certified Allergist's formulations, it's the first brand to eliminate the ingredients responsible for 99%+ of skin reactions — and its customers, most of them dealing with sensitive, eczema-prone, or reactive skin, take that clinical standard seriously.
That trust has to carry through every touchpoint, including the online store. When Untoxicated outgrew what Shopify could offer — too many apps, too little storefront control, too much friction — they moved to SHOPLINE to build the kind of experience their brand actually demands.
Before SHOPLINE, Untoxicated faced several key challenges with its Shopify operation:
The brand wanted a platform that was easy to build and manage while flexible enough to grow without constant rebuilds or custom development.
Untoxicated chose SHOPLINE for the storefront flexibility, the native toolset that reduced app reliance and cost, and the hands-on support that made migration feel manageable — not like a gamble. The goal was a platform that could unify content and commerce in one place, letting the brand iterate quickly without rebuilding from scratch every time the business evolved.
Untoxicated completed a smooth, low-risk migration from Shopify to SHOPLINE with full technical and strategic support from the SHOPLINE team.
The brand leveraged:
The SHOPLINE team handled the heavy lifting — Untoxicated never had to take their eyes off the business.
For Untoxicated, subscriptions aren't a growth hack — they're a natural extension of how the products work. Sensitive and reactive skin needs consistency, and consistency is easier when customers aren't remembering to reorder. The subscription model fits the way the community actually uses the products, and it creates the kind of predictable recurring revenue that lets a DTC brand plan ahead.
Moving the subscription program to a new platform was the part of the migration that required the most care. The SHOPLINE team didn't just lift and shift — they helped design a program built around how Untoxicated's customers actually behave, with flexibility, self-management, and long-term retention at the center of it. The process felt collaborative rather than transactional, and that made the difference in building confidence around the switch.
Customers are staying consistent with their routines, staying in control of their subscriptions, and the team spends less time managing the backend and more time growing the business. That translates to stronger lifetime value, better retention, and a more predictable revenue base — all things that compound as the brand scales.
The SHOPLINE Subscription App is flexible, intuitive, and well-suited for routine-based skincare. The SHOPLINE Subscription App features that Untoxicated relies on most:
Since migrating to SHOPLINE, Untoxicated has moved faster, spent less on tools, and converted more.
And when questions came up — during migration and after go-live — there was an actual person to call. For a brand that had grown used to ticket queues and help docs, having a dedicated SHOPLINE contact made the transition feel less like a risk and more like a partnership.
With streamlined operations and a more unified commerce setup, Untoxicated is now able to focus on what matters most: the customer experience, conversion, and long-term growth.
For Untoxicated, the next chapter is about depth, not just reach. A growing subscription base, stronger customer lifetime value, and a storefront that can educate as well as it converts. With the operational overhead handled, the team can get back to what built the brand in the first place: the science, the trust, and the skin.
