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Shopline has given us a much more reliable foundation to grow on. We’ve been able to simplify subscriptions, move faster as a team, and focus on increasing customer lifetime value instead of managing technical complexity.
Seattle Gummy Company is a performance-focused wellness brand built around one simple idea: functional gummies should actually work. The team designs products to support everyday needs like energy, hydration, recovery, sleep, and immunity—without gimmicks or novelty positioning.
The brand takes a technology-first approach. Proprietary formulation methods, controlled-release delivery, and deep scientific expertise allow Seattle Gummy Company to create products that are fast-acting, great-tasting, and easy to incorporate into daily routines. With multiple products in the FDA pipeline and a growing portfolio of intellectual property, the company operates at the intersection of consumer wellness and pharmaceutical-grade innovation.
As subscriptions became more central to the business, the team recognized the need for an e-commerce infrastructure that could reliably support long-term growth.
Seattle Gummy Company originally launched on WooCommerce. Early on, the flexibility made sense. But as the business grew—particularly with subscriptions playing a larger role—the platform began to show its limits.
The team encountered recurring challenges, including:
Instead of focusing on product development and customer experience, the team spent increasing time managing backend issues. For a US-based DTC brand in a competitive wellness market, that friction wasn’t sustainable.
Seattle Gummy Company migrated from WooCommerce to SHOPLINE to simplify operations and create room to scale.
They were looking for a platform that could:
SHOPLINE offered an integrated approach that balanced flexibility with reliability, enabling the team to move faster without adding operational overhead.
After migrating to SHOPLINE, Seattle Gummy Company rebuilt its e-commerce stack on a more stable footing.
The transition enabled the team to:
While subscription migrations are rarely simple, SHOPLINE’s platform structure—combined with hands-on support from the SHOPLINE team—made the process manageable and reduced disruption during the transition.
Seattle Gummy Company’s products are designed for consistency. Daily energy, hydration, recovery, and immune support work best when used regularly, making subscriptions a natural fit.
Subscriptions support:
Rather than treating subscriptions as an add-on, the team views them as a foundational part of the business model.
Moving subscription customers from a legacy system can be risky. With SHOPLINE, the migration was smooth and well supported. Responsive guidance from the SHOPLINE team helped stabilize subscriptions quickly and reduce customer friction.
Today, subscriptions represent a meaningful and growing share of Seattle Gummy Company’s revenue. Since moving to SHOPLINE, the brand has seen:
As a result, subscriptions have become a more predictable growth driver.
The Subscription App has been straightforward for both the internal team and customers. Key features include:
“Shopline Subscriptions has helped us build a more predictable, customer-centric revenue stream. It’s easier for our team to manage, and easier for customers to stay consistent with products they use every day.” - Brad Fitch - Vice President Marketing & Operations
Within the first three months after migrating to SHOPLINE, Seattle Gummy Company saw measurable improvements across key US DTC metrics:
With improved site stability in place, the team was able to focus more on optimization and growth.
With SHOPLINE as its ecommerce foundation, Seattle Gummy Company is positioned to continue scaling subscriptions, increasing customer lifetime value, and supporting a growing product lineup.
By reducing operational friction and enabling faster experimentation, SHOPLINE allows the team to stay focused on product innovation, customer experience, and sustainable growth.
