How NXT Carry Used SHOPLINE to Build a Pre-Launch Audience and Support Crowdfunding Success

NXT Carry is the brand behind NXT Shift, a premium handheld device that uses magnets to create a soothing, tactile experience designed to help people relax and focus. Built by a team with decades of engineering experience, NXT Shift launched on Kickstarter, with Launchboom and SHOPLINE helping the brand build its audience ahead of the campaign.

For NXT Carry, preparing for crowdfunding meant building an audience before customers could back the product on Kickstarter. The team needed a way to capture interest from paid advertising, identify subscribers willing to make an early financial commitment, and keep those relationships organized as the list grew.

The pre-launch operation needed to support three priorities:

• Turn traffic into an engaged audience: Give visitors a clear path to subscribe and stay connected with the upcoming launch.
• Identify purchase intent: Offer paid VIP reservations alongside email signups to distinguish more committed early supporters.
• Keep customer data connected: Make signup and purchase information available for email engagement without relying on spreadsheets or manual imports.

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NXT Carry chose SHOPLINE to get its pre-launch store up and running quickly and build an audience ahead of its Kickstarter campaign.

The brand needed a platform that could:

• Make it easy to launch a landing page and capture email signups
• Give early supporters a simple checkout experience to secure their VIP reservations
• Connect customer data with built-in email marketing to re-engage subscribers and encourage paid reservations
• Keep audience management simple as the list grew, without spreadsheets or manual imports

Capture Interest and Paid Reservations with SHOPLINE

NXT Carry built a pre-launch page on SHOPLINE where visitors could sign up for updates or purchase a VIP reservation. Setting up the reservation as a SHOPLINE product gave the brand a simple way to collect payments and identify committed early supporters before crowdfunding opened.

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Connect Customer Data with SmartPush

SHOPLINE customer tags organized contacts into leads, cart-stage prospects, and paying VIPs. Contact details and purchase history flowed automatically into SmartPush, keeping the audience ready for email follow-up.

NXT Carry then used SmartPush emails to bring subscribers back to complete a VIP reservation, turning initial interest into paid commitment.

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With SHOPLINE powering its pre-launch store and SmartPush supporting email engagement, NXT Carry built momentum ahead of its crowdfunding campaign.

• Over 36× its crowdfunding goal was raised during the subsequent Kickstarter campaign.
• 100K+ visits to its SHOPLINE pre-launch page over approximately 15 weeks, primarily from paid Facebook and Instagram ads.
• 13% of paid VIP reservations came from subscribers brought back by SmartPush emails.

Following its successful crowdfunding campaign, NXT Carry has an established audience to build on. The customer relationships developed through SHOPLINE provide a foundation for future product updates and launches.