.png)
We’re really excited about the seamless customer experience for business owners looking to integrate applications that help manage our business better. The customer service has been really helpful, especially since we’re not tech savvy.
Hot Boi Chili Oil is an artisanal chili crunch brand inspired by Vietnamese flavors and built around one core principle: bold flavor and serious crunch. Each product is made with infused oils using spices common in Vietnamese cuisine and finished with golden garlic nuggets inspired by Japanese chili oil.
As the brand grew, demand extended beyond one-time purchases. Loyal customers were regularly coming back for the same products, making repeat purchase and retention a natural focus for the business.
Hot Boi Chili Oil initially ran its ecommerce store on Shopify. While functional, the team found it increasingly difficult to support the kind of customer experience they wanted without layering on additional tools and complexity.
They were specifically looking to:
The goal wasn’t to over-engineer the stack—it was to support growth while staying focused on product and brand.
Hot Boi Chili Oil decided to move from Shopify to SHOPLINE to gain access to specific integrations and capabilities that better matched how the business wanted to operate.
The team needed a platform that could:
SHOPLINE stood out by offering these capabilities in a more integrated, straightforward way.
After migrating to SHOPLINE, Hot Boi Chili Oil simplified how its e-commerce store was built and managed.
The platform made it easier to:
The transition was supported by a responsive SHOPLINE team, which helped the brand get up and running smoothly and build confidence in day-to-day store management.
Hot Boi Chili Oil has implemented subscriptions to support repeat customers who use the product regularly and want an easy way to stay stocked. Given how often chili oil is used in everyday cooking, subscriptions fit naturally into the customer experience.
Using SHOPLINE’s Subscription App, the brand can offer a straightforward program that’s easy for customers to manage, with:
Subscriptions are now live, supporting repeat purchase behavior while keeping the experience simple for both customers and a lean internal team.
Hot Boi Chili Oil is actively using SmartPush to support marketing and customer engagement across the lifecycle.
SmartPush is used to keep communication simple and effective—sharing updates, promoting bundles, and encouraging repeat purchases—without adding operational complexity.
Since moving to SHOPLINE, Hot Boi Chili Oil has established a more flexible ecommerce foundation that supports both current operations and future growth.
So far, the team has seen:
The platform has allowed the team to stay focused on product quality, brand building, and customer relationships.
With SHOPLINE in place, Hot Boi Chili Oil is focused on expanding wholesale distribution, growing its social presence, and continuing to build a loyal customer base around bold flavor and cultural influence.
By simplifying the ecommerce foundation, SHOPLINE supports the brand’s ability to grow thoughtfully—without losing the hands-on approach that defines Hot Boi Chili Oil.
