SHOPLINE's B2B eCommerce Platform takes wholesale, manufacturing, and distribution businesses online. We give business buyers their own storefront, where they sign in, see their pricing, and place bulk orders without waiting on a rep. Sales teams stop rekeying orders from email, PDFs, and phone calls. Operations run leaner, and a repeat order clears without a sales call. And the storefront works as a second sales channel, earning B2B buyers who are already searching for a supplier.
B2B vs DTC selling
Our B2B eCommerce Platform handles wholesale orders through three rules the B2B Wholesale app adds to the store: account level pricing, a minimum order quantity per variant, and a quote request captured before checkout. A DTC store applies none of them. It shows one price to every shopper and sends wholesale, manufacturing, and distribution buyers to the same checkout as a retail customer, even though each account holds a negotiated rate and a set order minimum. Both storefronts run from one back office and the same product source, so one team sells B2B and DTC together.
Every account negotiates its own rates, so the platform sets tiered and volume pricing instead of a single retail price.
B2B orders start with a question, so smart inquiry forms capture and route every RFQ to your sales team in real time.
Orders live in many systems, so open APIs sync ERP, OMS, and CRM into one platform and remove manual re-keying.
Built for B2B
SHOPLINE's B2B Wholesale app adds wholesale selling to your store, so you configure how each buyer segment orders, all from the same SHOPLINE admin. B2B & Wholesale runs as a Lite Plan on Starter, Essential and Premium, covering inquiry-based purchasing, tiered and volume pricing, and minimum order quantities at the variant level, and as the full Pro Plan on SHOPLINE Enterprise. Company-specific B2B catalogs are available on SHOPLINE Enterprise.
SHOPLINE sets separate prices for each tier level and purchase quantity, so wholesale buyers earn volume discounts automatically. The platform enforces a minimum order quantity per product variation, so every order meets your margin rules.
Price by tier and quantity.
Custom product lists for wholesale buyers.
Enforce order minimums automatically.
SHOPLINE captures buyer RFQs through customizable inquiry forms you place on any product or page. The platform sends real-time notifications and logs every inquiry in a data panel, so your sales team negotiates the moment a lead arrives.
Decide what you ask each buyer.
Multiple products, one request.
Know what drives demand.
SHOPLINE runs your wholesale and direct-to-consumer storefronts from one platform, so one team manages both markets. The platform shares catalog, inventory, and customers across channels, so B2B and DTC never drift out of sync.
The right price for the right buyer.
No double-counting stock.
SHOPLINE uploads, edits, and duplicates products in bulk and lists them across marketplaces. The platform binds downloadable specs, manuals, and quotations to each product, so buyers self-serve the documents they need to order.
Edit thousands of SKUs at once.
Specs, manuals & quotes on the page.
SHOPLINE takes your wholesale, manufacturing, or distribution business from sign-up to live storefront on one platform. Follow these four steps.
Create a free SHOPLINE account or request a guided demo to see the B2B platform with your own use case.
Bulk-upload products or bring them over with SHOPLINE's Multi-platform Migration Tool, included on every plan.
Set tiered pricing, minimum order quantities, customer groups, and inquiry forms for how your business actually sells.
Connect ERP, CRM, and payments, launch your storefront, and track inquiries and conversion from the data panel.
Team size, order volume, and sales channels drive the cost of a B2B eCommerce Platform. Team size sets the number of staff accounts and stores on the plan. Order volume sets the third-party transaction fee, which falls as the plan rises. Channels add their own line, because POS, the mobile app, and global selling are priced on top. Current plan details sit on the SHOPLINE pricing page.
NomadsFi uses SHOPLINE to offer monthly connectivity plans across 200+ countries, building a recurring-revenue subscription engine while moving from offline to online.
Pricklee scaled its cactus water brand on SHOPLINE's all-in-one platform with built-in subscriptions and marketing tools.
Source: SHOPLINE customer stories (NomadsFi, Pricklee).
SHOPLINE moves your catalog, price lists, and order forms online, so buyers place orders around the clock without emailing a rep.
The platform sets tiered prices and minimum order quantities per customer group, so buyers see the correct price at the correct volume.
Smart inquiry forms collect RFQs in real time and route them to your team, so deals move the same day.
Open APIs connect ERP, OMS, CRM, and 3PL tools, so orders, inventory, and customers stay in one system.
SHOPLINE Markets offers multi-language storefronts and 100+ currencies, so you expand into new regions without rebuilding your store.
One SHOPLINE store runs wholesale and direct-to-consumer side by side under a single catalog and checkout.
A B2B ecommerce platform is cloud software that lets businesses sell wholesale to other businesses online, with account pricing, minimum order quantities, and quote requests built in.
On Starter, Essential and Premium, SHOPLINE's B2B & Wholesale Lite Plan covers inquiry-based purchasing, tiered and volume pricing, and minimum order quantities at the variant level. SHOPLINE Enterprise includes the full Pro Plan, and company-specific B2B catalogs are available on SHOPLINE Enterprise.
Yes. SHOPLINE sets separate prices for different tier levels and purchase quantities, so wholesale buyers receive volume discounts automatically.
Yes. SHOPLINE enforces a minimum order quantity per product variation, so every order meets your wholesale terms.
Buyers submit RFQs through customizable inquiry forms, and SHOPLINE tracks each inquiry with real-time notifications and a data panel.
SHOPLINE integrates ERP, OMS, CRM, and 3PL tools into one centralized platform through robust APIs, reducing manual tasks and operational silos.
Yes. Every SHOPLINE plan includes headless commerce. Priority API calls for high-volume data transfer and 60+ free, custom-built plugins are available on SHOPLINE Enterprise.
Yes. Every SHOPLINE plan includes the Multi-platform Migration Tool. Professional migration services and rapid data synchronization are available on SHOPLINE Enterprise.
Yes. SHOPLINE secures payments with PCI-compliant encryption, certified SSL, and AI-based anti-fraud verification.
On SHOPLINE Enterprise, SHOPLINE integrates Avalara AvaTax for automated, real-time tax calculation and reporting in the US region.
SHOPLINE lists plans on its pricing page; Enterprise is custom and billed by monthly invoice. Request a demo for a recommendation based on your wholesale volume.
Yes. SHOPLINE unifies B2B and DTC selling on one platform, so you optimize marketing and sales across both from a single back office.
Pair your B2B eCommerce platform with the rest of SHOPLINE's commerce stack.
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