It has become the key point for sustainable growth of websites to enable the customers who have placed an order to repurchase and exploit the value of compounding and consumption cycle. As a result, More and more cross-border e-commerce merchants start building their own exclusive member systems and involving in affiliating marketing.
During this process, it will affect the overall performance if the management work is insufficient or ill-prepared. To better manage affiliating marketing, it is necessary to classify members into different levels, which allows the seller to maintain, manage and market to members based on their specific characteristics. Besides, a reasonable member system can increase user stickiness and loyalty to some extent and enhance their favorability of merchants’ brand and thus create more re-marketing value.
Membership level is a way to differentiate user types and divide them into different members on the basis of regular customers and then provide different products, services or offers to regular customers. For customers, membership is an important way for them to gain more product offers and product news. Membership level is a kind of external form of membership growth system through the change of growth value, which can help merchants to maintain their member system and promote the consumption conversion. The core of the member system is user segmentation while the core of membership is the system of entitlements.
Note: it should be combined with the ease of level accession and the accounting of profit & cost space.