In The Style, a British online fashion retailer established in 2013, has rapidly expanded its influence across the UK, Europe, and the United States. Renowned for its collaborations with celebrities and influencers like Jac Jossa and Perrie Sian, In The Style offers limited-edition collections that resonate with diverse styles and body types. Their blend of trendy, affordable clothing and strong influencer partnerships has cemented their place in the fashion industry.
Despite its success, In The Style faced challenges in managing multi-channel marketing and optimizing social commerce. Their heavy reliance on influencer marketing, particularly on platforms like Instagram and TikTok, necessitated an e-commerce platform that could integrate seamlessly with social media, enhance customer engagement, and streamline their marketing efforts.
SHOPLINE provided In The Style with a comprehensive solution designed to address their social commerce and omni-channel integration needs:
In The Style saw 20% of its traffic from social media, with Instagram leading the way. SHOPLINE enabled the creation of unified customer profiles by integrating data from various touchpoints, including their website, social media, and email marketing. This allowed In The Style to deliver personalized product recommendations, targeted promotions, and relevant content, leading to increased customer engagement, satisfaction, and repeat purchases. The implementation of paid membership plans further enhanced customer segmentation and engagement. The customer service team also benefited from a 360-degree view of each customer, allowing them to provide swift and personalized support, fostering customer loyalty and driving sales.
"SHOPLINE has allowed us to aggregate all of our multi-channel marketing. We were predominantly using social but we are now using them for CRM, paid shopping, affiliate marketing, and marketplace models." — Ben Armstrong, CEO, In The Style
SHOPLINE's seamless integration with Instagram and TikTok empowered In The Style to enhance their social commerce strategy. The introduction of shoppable posts made it easier for customers to browse and purchase products directly from social media. SHOPLINE’s tools also allowed In The Style to target specific audiences based on demographics, interests, and online behavior, maximizing the effectiveness of their campaigns. Additionally, SHOPLINE's influencer marketing tools enabled In The Style to manage partnerships efficiently and track campaign performance, further expanding their reach and boosting brand trust.
"SHOPLINE allowed us to integrate seamlessly on TikTok and we did a Black Friday launch on the platform. We were able to become the #2 commerce platform on TikTok UK, and that helped us garner massive sales on Black Friday." — Ben Armstrong, CEO, In The Style
SHOPLINE facilitated seamless integration with affiliate networks like A Win, enabling the brand to harness the influence of bloggers, social media personalities, and partners to expand their reach and promote products. This broadened their reach, increased brand awareness, and drove traffic to their online store.
With SHOPLINE Affiliate Marketing System, In The Style can precisely track each affiliate’s performance, measuring their impact on sales and conversions. This data-driven approach allows the brand to optimize their affiliate program by focusing on high-performing partners, maximizing ROI, and accelerating sales growth. Additionally, SHOPLINE automates commission calculations and payouts, saving valuable time and ensuring timely payments, which strengthens relationships with affiliates.
The introduction of SHOPLINE Loyalty and Rewards features enabled In The Style to launch targeted promotions, exclusive offers, and loyalty programs that resonated with their customers. This resulted in a significant increase in customer retention, with repeat customers accounting for a substantial portion of their sales.
The impact was substantial, with In The Style reporting a notable boost in customer loyalty and retention rates, ultimately driving long-term growth and revenue for the brand
SHOPLINE’s suite of SEO tools, including the Easy Rank SEO app, optimized In The Style’s website for global search trends, increasing organic visibility and attracting new customers. The platform also provided comprehensive analytics tools that offered valuable insights into website traffic, customer behavior, and product performance. These insights allowed In The Style to fine-tune their website content, product offerings, and marketing campaigns, driving sales without over-relying on paid advertising. This optimization led to significant organic traffic growth and enhanced overall sales performance.
In The Style's growth has skyrocketed since embracing influencer marketing, and with the powerful social commerce and multichannel integration tools provided by SHOPLINE, that momentum has accelerated even further. The results speak volumes:
These metrics underscore SHOPLINE’s capability to amplify In The Style’s global presence, refine their social commerce strategies, and drive impressive growth. The partnership has transformed their marketing efforts into a powerhouse accelerating growth, setting new benchmarks for success in the fashion industry.
SHOPLINE offers comprehensive unified commerce solutions for merchants, including e-commerce, social commerce, point-of-sale, and customer relationship management suite. SHOPLINE's open architecture and thriving partner ecosystem provide cutting-edge technologies that help merchants succeed in today's competitive market. Trusted by over 600,000 merchants, SHOPLINE serves esteemed brands such as Hunter, In The Style, Lush, Sunnystep, and many more worldwide.
Find out how SHOPLINE’s Unified Commerce Solution can transform your business here.
