In the era of big data, member data analytics is the core of the e-commerce member system and continuous optimization and is an essential engine of membership marketing.
Collecting, managing, and analysis of member data can guide member management strategies, and improve the accuracy of member marketing. A comprehensive and powerful data management system can help merchants better understand customers, sales, conversion effects, business trends, etc., so they can make more effective operational strategies and improve member satisfaction and boost brand reputation.
SHOPLINE Member System Analytics provides 6 reports, including Member analytics, Point analytics, Referral analytics, Member price products analytics, Store credit analytics, and Gift card analytics, to help merchants manage and analyze member data in multiple dimensions.
In the Member analytics report, merchants can view the number and the trend of New members, Active members, Member orders, Member sales, Member's returning rate, etc.
Merchants can also use the member details analytics to view the distribution of members in different levels, understand the number and proportion of members in each level, and understand the benefits and value brought to the store by members with different attributes and levels, and carry out membership marketing more targeted.
Through the Points Analysis report, merchants can view the number and the trend of Points distributed, Points spent, Orders over time, Sales, etc. Merchants can also view Points available, Redemption rate, Points discount amount, ROI, and ranking of point redemptions during a specific period.
In the Referral Analytics Report, merchants can view the number and the trend of Page views from referrals, Referral customers, Referrals completed, and Referral rank over time. Merchants can also view the Referral cost, Conversion rate, and Referral rank.
In the Member Price Products Analytics Report, merchants can view the number of Sales, Sales quantity, Orders, and Sales rank of member price products in a certain period.
In the Store Credit Analytics Report, merchants can view the detailed data of Credits distributed, Credits redeemed, Orders with using credits, and Sales with using credits over time. Merchants can also view the number of Rewarded customers and the Redemption rate.
In the Gift Card Analytics Report, merchants can view the overall data of Total balance, Redeemed value, and Remaining balance. Merchants can also provide the daily sales trend of gift sales number and total amount, as well as the detailed data of Orders using gift cards, Gift card sales, and Gift card distributions.
Member operation and marketing are essentially membership database marketing, which requires merchants to analyze and understand the consumption condition and behavior of members, and the consumption and conversion of member products and benefits. Based on this information, more refined, personalized, and customer-oriented marketing strategies can be developed.
The SHOPLINE Member Analytics provides merchants with comprehensive, accurate and reasonable data reports and analysis, helping them to develop more targeted membership plans and marketing programs and maximize the value of membership operations revenue.
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Above all, we hope to provide some help to your member data analytics. Thanks for reading.
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