Revolutionise your B2B business for a new era

Establish your wholesale brand where you can track inquiries, follow up and generate sales with a high converting website.

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the website of merchant selling air cotton online

Digitise your Wholesale Business and Sell everywhere from anywhere


Expand your reach: Digitize your wholesale business and sell anywhere, anytime

Digitize your wholesale business and tap into a global customer base. Our digital platform allows you to connect with potential customers, close deals, showcase products, receive orders, and manage inventory all from a phone or computer.


Expand your business: Tap into B2B and B2C markets

Create a comprehensive e-commerce platform that caters to the needs of retail and wholesale buyers.


Unlock the full potential of B2B e-commerce through integrations

Enhance B2B e-commerce capabilities and make your operations more efficient by integrating practical software and tools.

E-commerce for Fabrics and collects customers' basic information
Manage your products with multidimensional settings, taking Air Cotton as example

Manage your products with multidimensional settings

  • Bulk management

    Upload products, edit product information, list products on multiple marketplaces and duplicate products in bulk.

  • Downloadable product info

    Help customers make informed purchasing decisions by allowing them to download all the information related to products, such as images, specifications, or quotes.

  • Tiered pricing & minimum order quantity

    Set separate product prices for different tier levels and purchased quantities to encourage customers to buy more.

Smart inquiry forms to revolutionise your business

  • Customisable form

    Customise your inquiry form and decide which information you want from a buyer.

  • Flexible form configuration

    Set up your form and have it in any corner or any page of your website.

  • Smart notifications

    Receive inquiries in real-time so the negotiations begin right away.

  • Batch Inquiry

    Give your customers an option to have multiple products in one inquiry.

  • Data tracking

    Track visitors, source of traffic, inquiry numbers and more to get accurate buyer purchasing needs.

  • Inquiry Data Panel

    Know the number of visitors and conversion rate data and trends so your business directions are controlled by you.

Enquiry management for artistic blue fabric sofa
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Frequently Asked Questions

1. What is B2B e-commerce?

B2B (business-to-business), a type of electronic commerce (e-commerce), is the exchange of products, services, or information between businesses.

2. What is B2B & Wholesale Solution ?

SHOPLINE’s B2B & Wholesale Solution application integrates tailored features such as inquiry services, tiered pricing, and minimum order quantity to help cross-border merchants simplify management processes and boost conversion rates.

3. What are the application scenarios of B2B & Wholesale Solution?

You can power your B2B e-commerce platform through the following utilization:
1. Enabling inquiry services for online stores and products to receive and manage customer inquiries.
2. Enabling wholesale functions, including:
- Volume pricing: Set different product prices for different purchase quantities.
- Minimum order quantity: Limit the minimum quantity a buyer can purchase for a single product variation.
3. Enabling additional functions: Bind product attachments (e.g., manuals, product quotations, etc.) so users can download the corresponding documents from the product details page.

4. How do I select the right B2B e-commerce platform for my business?

The complexity and size of your company will influence which e-commerce platform best fits your business needs. It ultimately depends on your business model and what you are trying to accomplish. There are many B2B e-commerce platform options, such as SHOPLINE, offering partner ecosystems to meet the needs of online stores.